EDITORIAL STANDARDS
How Duckbube makes a recommendation.
The goal is not to make every product sound perfect. The goal is to give readers enough useful context to decide whether a product, service, or brand belongs in their own situation.
1. Start with the decision
Every review or guide should answer a practical question: who is this for, what problem does it solve, and what would make it a poor fit? We try to describe the use case before discussing the sales pitch.
2. Separate evidence from interpretation
We distinguish between firsthand observations, information published by the brand or provider, and our own editorial interpretation. Public specifications can explain what a product says it does; they do not automatically prove how it performs in every situation.
When an article is based on public product pages, published policies, or current storefront information rather than a hands-on sample, the article says so. We do not present an untested product as personally tested.
3. Make trade-offs visible
A recommendation is more useful when its boundary is clear. Articles should discuss the price or ownership cost, fit or workflow, limitations, care or maintenance, support, return terms, and the alternatives that make sense when the first choice is not right.
4. Use current information carefully
Prices, availability, product ranges, software features, shipping terms, and policies can change. We include dates or links where they help a reader verify an important detail, and we welcome corrections when a material fact has changed.
5. Keep commercial relationships visible
Some outbound links may be affiliate links. If a reader buys through one, Duckbube may earn a commission at no additional cost to the reader. Affiliate status does not determine which brands we cover or what conclusion an article reaches. See our Affiliate Disclosure for more detail.
6. Correct mistakes
If we find a material factual error, we correct it and update the article where appropriate. A correction should improve the reader’s decision, not quietly preserve a misleading claim. Readers can use the Contact page to flag an outdated price, broken link, inaccurate specification, or other issue.
7. Write for people, not just search engines
Search visibility matters because it helps the right reader find an answer. It is not a reason to pad an article, repeat a phrase unnaturally, or hide the conclusion. We prefer clear headings, specific examples, descriptive links, and enough detail to be genuinely useful.
These standards apply to new Duckbube articles and to substantial updates of older pages. They will evolve as the site grows.